STRATEGY & CONSULTING
When putting together a marketing strategy for your company we will take a look at your products and services, short and long-term goals, review any previous marketing initiatives, your current sales process, your ideal customers and many other factors that contribute to building your successful marketing plan. Once we've created your marketing plan and defined its key performance indicators (KPIs), we will then execute and continuously optimize your company's traditional and/or digital marketing campaigns following channel and industry best practices (please see campaign management services) to help achieve your company's overall goals.
01
Your Products and Services
The OSO Agency will have a deep understanding or your company's product and services in order to create effective, targeted campaigns that resonate with the right audience. This knowledge allows out team to craft accurate messaging, highlight unique selling points, and position your company's brand effectively in the market. By understanding the product's strengths and customer needs, our team can develop strategies that drive engagement, build trust, and deliver meaningful results, ensuring the marketing efforts align with your company's goals.
02
Define Short and Long-Term Marketing Goals
In this crucial step, we will work with your executive management team to define your company's short and long-term marketing goals that align with your company's overall organizational goals. The OSO Agency will develop long-term goals that keeps your company moving forward. Building your brand's voice and developing content (see content development services) staking your claim as an expert in your industry. But short-term strategies give us the quick wins, and serve as touchpoints along the way.
03
Marketing Audit
The OSO Team will perform a meticulous assessment of your current/past marketing strategies from top to bottom. The goal of our marketing audit is to identify the strengths and weaknesses of your previous marketing efforts (if any) to help devise a plan to improve effectiveness and performance. By applying technology and analytical processes to marketing-related data, we will understand what drives your consumer actions, refine your marketing campaigns and optimize your return on investment.
04
Review Current Sales Process
We will identify the gaps and challenges that are slowing or increasing your sales through your current sales process and why you ended up losing a sale, which is often more important than knowing why you won the sale. Without a strong sales process the buyer’s experience is at risk. Understanding your customer's experience through the your sales practices is critical to creating and fine-tuning your sales process.
05
Identifying Your Ideal Customers
By understanding your audience on a granular level via segmentation, customer personas and customer journeys we can deliver tailored experiences that resonate deeply and compel action. From personalized content to targeted campaigns, our custom strategic marketing approach allows us to cut through the noise and forge genuine connections that drive results. This can include:
Digital Strategy (PPC, SEO, Social Media and Email Automation
Creative Strategy
Content Strategy
Product Strategy
Brand Development